Still Life Art Direction for Bloomingdale's

Concept & Art Direction, Branding Design, Typography, Layout


Go with the Grain Editorial
Creative Direction: Prim Chuensumran • Art Direction: Emma Cason-Pratt
Photographer: Travis Rathbone • Prop Stylist: Ariana Salvato

Inspired by one of my favorite American sculptors, Louise Nevelson, and the wood block heel trend of Spring 2016, this shoe editorial was such a fun project – it's not often when you can let your inner child loose to play with LOTS of blocks all day.

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Sunset + Spring Accessories Campaign
Art Direction + Design: Emma Cason-Pratt • Photographer: John Fei

Magazine spread advertising Sunset + Spring Accessories (part private label, part curated boutique collection at Bloomingdale's) targeted at millennials.

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100% Exclusive Campaign
Art Direction + Design: Emma Cason-Pratt
Photographer: Travis Rathbone • Prop Stylist: Betim Balaman • Painter: Ken Tate

Art directed the accessories photography featured in the 100% Exclusive campaign for Spring 2016. The concept was to use art terms in collaboration with American artist Ken Tate to highlight designer collaborations unique to Bloomingdale's.

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Live Large Editorial
Creative Direction: Rachel Spaeth • Art Direction + Design: Emma Cason-Pratt
Photographer: Joel Stans • Miniatures artist: Phillip Nuveen

One of my all-time favorite shoots, this story features the work of miniatures artist Phillip Nuveen. From a somewhat random assortment of merchandise, I researched each brand and created moodboards for environmental prop ideas that Phillip used to bring each piece to life. Still obsessed with those Barbie-sized heels.