Still Life Art Direction for Bloomingdale'sConcept & Art Direction, Branding Design, Typography, Layout
Go with the Grain Editorial
Creative Direction: Prim Chuensumran • Art Direction: Emma Cason-Pratt
Photographer: Travis Rathbone • Prop Stylist: Ariana Salvato
Inspired by one of my favorite American sculptors, Louise Nevelson, and the wood block heel trend of Spring 2016, this shoe editorial was such a fun project – it's not often when you can let your inner child loose to play with LOTS of blocks all day.
______Sunset + Spring Accessories Campaign
Art Direction + Design: Emma Cason-Pratt • Photographer: John Fei
Magazine spread advertising Sunset + Spring Accessories (part private label, part curated boutique collection at Bloomingdale's) targeted at millennials.
100% Exclusive Campaign
Art Direction + Design: Emma Cason-Pratt
Photographer: Travis Rathbone • Prop Stylist: Betim Balaman • Painter: Ken Tate
Art directed the accessories photography featured in the 100% Exclusive campaign for Spring 2016. The concept was to use art terms in collaboration with American artist Ken Tate to highlight designer collaborations unique to Bloomingdale's.
Live Large Editorial
Creative Direction: Rachel Spaeth • Art Direction + Design: Emma Cason-Pratt
Photographer: Joel Stans • Miniatures artist: Phillip Nuveen
One of my all-time favorite shoots, this story features the work of miniatures artist Phillip Nuveen. From a somewhat random assortment of merchandise, I researched each brand and created moodboards for environmental prop ideas that Phillip used to bring each piece to life. Still obsessed with those Barbie-sized heels.