Bloomingdale’s “April Fools” Campaign, 2016

My idea won an internal contest open to all employees for what Bloomingdale’s would run as an April Fools’ Day prank. Originally slotted to only be a customer email, I pitched the creation of real "froyo-fragrance" perfume bottles and art directed a commercial spot used on social media with over 17k impressions.

Additionally, I was thrilled to have the opportunity to design a full page ad in the New York Times national edition that ran April 1, 2016. Huge thanks to the Bloomie's creative department for supporting my wacky idea and coming together to make it a "reality" ;)

Featured in the Press!
Forbes: Top Brand Pranks
AdWeek: Foolishly Giant List of the Best Brand Hoaxes
Us Weekly: Frozen Yogurt Fragrances and More of the Best Style Pranks
Entertainment Weekly: How your favorite brands celebrated April Fools' Day

Experience the elegance.
Feel the fantasy.
Taste the toppings.